For me, it was a souvenir--along with lemon curd and HP sauce (I like to bring home edibles :) I stashed it away in my pantry, until a recipe I wanted to try actually called for a teaspoon of it. I opened up the jar and was surprised! This suff is as thick as tar! I tasted a tiny tad, and it was salty and sour and totally foreign. BUT, I put it in the recipe like it said and everything turned out good. In fact, I think it turned out better than good, the Marmite made it great.
Since then, I've thrown it into mixes and mashes when I am cooking without a recipe. Last night, I put it in my Shepheard's pie mix and it was great! So now I'm a fan. This totally unique mystery goo is really very useful. And I've just found out it's healthy! Bonus!
For more than you ever wanted to know about Marmite, visit:
And to see their very clever ad campaign, visit: